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  • Kitchenware industry development trend of younger consumer market(Hits:) 
    Origin Author Add Time2015-05-20
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    China's economy continue to develop a market economy has gradually been improved. When the production model matures, large-scale mass products have been unable to meet popular demand, kitchenware company's marketing model has evolved to the different groups, gender, age, Focus marketing stage. This makes it more and more a typical market value of consumer groups have been excavated. But also more and more young consumers attention kitchen companies.

    Young kitchenware essence of product design concept

    Moment, consumer psychology and consumer demand younger age groups profound impact on the development of the kitchen building materials market. With the gradual younger consumer groups, the development of young kitchen products will become inevitable, kitchenware companies need to grasp this new opportunity for development.

    "Younger" kitchen concept is actually a kitchen product, is aimed at young consumers a breakdown product positioning kitchenware, cookware companies will design and young state elements into kitchen products, and to let this kind of kitchen products not only has the fashion and vitality, but also no shortage of other kitchen products, simple and elegant features.

    Product younger companies also require young

    "Younger" as a kitchen market a new growth point, prompting many companies continue to join the kitchen. "Younger" kitchen become many companies to develop new objects. However, due to the design, production, marketing, the degree of specialization is not enough. For "young" to understand, especially for fashion and cultural understanding, lack of deep grasp of the international trend research, product development, resulting in positioning, marketing accuracy, product quality assurance and so there is a big limitation.

    In fact, to truly achieve younger, kitchen companies to do more than a younger appearance and design, but also to make corresponding changes on the operation of enterprises, management.

    Kitchen companies need to understand that younger refers younger, younger and younger management concepts operating mechanism of the business model, as to, whether the appearance of kitchenware popular among young people, mainly to see whether the design of kitchen business stand era tip, follow the footsteps of others will always be a follower, only leading the trend, to do market winners. Western kitchen idea why popular among young people, the biggest reason is the appearance of their kitchen is unique, and not follow the crowd.